CommsCon x INSIGHTS
25 JUNE 2019
Nearest tubes: Borough/Elephant and Castle
Agenda
08:30 – 09:00 | Registration, breakfast and networking
09:00 – 9:45 | Session 1: Insight into reality
Discussion of PR measurement inevitably focuses on what to measure, but when to measure is just as pertinent a question.
In this session, our speakers will showcase examples of campaigns where communicators have used measurement and evaluation to analyse performance and tailored their tactics to help the activation achieve its goals.
09:45 – 10:15 | Session 2: Keynote – Cision
In this keynote address, Cision will present its vision of the future of Earned Media Management technology and its capabilities. The session will:
- Demonstrate the power communicators will have at their fingertips to find influencers and journalists aligned to their target audience
- Explain how AI will help you discover and measure the discussions you need to take notice of
- Detail how you will be able to see the impact your comms work has made on both your target audience and organisational objectives.
10:15 – 10.45 | BREAK
10.45 – 11:30 | Session 3: How does PR prepare for the age of AI?
In this session, our speakers will explore the potential impact of new technology on PR - how it has changed the way they plan campaigns and measure impact through to the stories they are telling.
Each speaker will present their view on how new technology and in particular artificial intelligence is making a difference to the way they work.
They’ll then participate in a moderator-led discussion and Q&A which will focus on the insights AI will bring not only for comms professionals, but also for B2C and B2B conversations in general.
11:30 – 12:30 | Session 4: How to measure magic
In this session, a panel of experienced comms and social media professionals will explore how brands should go about social storytelling and how this differs for B2C and B2B businesses.
The panel will also explore the different ways businesses can tailor their message for social audiences and discuss how evaluating content using the right metrics sharpens their output.
12:30 – 13:30 | Light lunch and networking